The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Samsung Folding Piccadilly
Agency: Cheil / London + CYLNDR / London
Client: Samsung Category: Targeted Video / Location-Specific Video
Breaking The Silence
Agency: VMLY&R / Prague
Client: Post Bellum / National History Archive Category: Craft - Sound Design / Campaign
Air Max Graffiti Stores
Agency: AKQA / São Paulo + Hefty / São Paulo + Zohar Cinema / São Paulo
Client: Nike Category: Utility / E-Commerce
When the game became an art
Agency: TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris
Client: Basket Le Mag Category: Creative Use of Data
Catch a Flight to Buenos Aires
Agency: thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich
Client: Edelweiss Air AG Category: Creative Use of Data
SIGNS
Agency: MRM//McCANN / Frankfurt + McCANN / Frankfurt
Client: German Youth Association of People with Hearing Loss Category: Creative Use of Data
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence Category: Creative Use of Data
Runaway Train 25
Agency: MUH-TAY-ZIK / HOF-FER / San Francisco + RSA Films/Black Dog / Los Angeles
Client: National Center For Missing & Exploited Children Category: Creative Use of Data
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client: Tinder Category: Creative Use of Data
Backstories
Agency: Wieden+Kennedy / New York + HBO / New York
Client: HBO Category: Short Form Video / Campaign / Series / Episodic
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Short Form Video / Campaign / Series / Episodic
The Team That Wouldn't Be Here
Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client: Verizon Category: Short Form Video / Campaign / Series / Episodic
#LIBERTYEQUALITYPATERNITY
Agency: DDB, / Paris + Marie Claire / Paris
Client: Marie Claire Category: Magazine / Single
TrueVW
Agency: AlmapBBDO / Sao Paulo + Volkswagen / Sao Paulo
Client: Volkswagen Category: Online Films & Video / Pre-Roll - Campaign
The Last Statement T-shirt
Agency: VIRTUE / Copenhagen
Client: Carlings Category: User-Generated Content
Cool Ranch
Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica
Client: Doritos Category: User-Generated Content
#BPM100 DANCE PROJECT
Agency: TBWA\HAKUHODO Inc. / Tokyo + Bytedance KK / Tokyo + JAPANESE RED CROSS SOCIETY / Tokyo
Client: JAPANESE RED CROSS SOCIETY Category: User-Generated Content
#SpotifyWrapped
Agency: Spotify In-House / New York
Client: Spotify Category: User-Generated Content
Behind the Record
Agency: TBWA\Chiat\Day / Los Angeles
Client: The Recording Academy Category: User-Generated Content
Train
Agency: BBDO / New York + Furlined / New York
Client: AT&T Category: Craft - Animation / Single
Shine Your Own Way
Agency: Publicis Brasil / Sao Paulo - SP + Zombie Studio / Sao Paulo - SP
Client: Bradesco Category: Craft - Animation / Single
#HannaBumblebee
Agency: Jung von Matt/Donau / Vienna + Erste Group Bank / Vienna + Passion Animation Studios / London + Mcasso Music Production / London
Client: Erste Group Bank AG Category: Craft - Animation / Single
Mr. OIL
Agency: Panasonic Corporation / Osaka + DENTSU INC. / Tokyo + GEEK PICTURES INC. / Tokyo
Client: Panasonic Corporation Category: Craft - Animation / Single
Poulehouse
Agency: Wizz / QUAD GROUP / Clichy + Brand Station / Paris + NKI / Paris
Client: Poulehouse Category: Craft - Animation / Single
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global Category: Craft / Use of Technology
Piracy Blockr
Agency: Ogilvy / Shanghai + ARMA Global Media Development / Shanghai + The Visual Asylum / Sydney
Client: FocusFilm Media Category: Craft / Use of Technology
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Craft / Use of Technology
Invasion #withGalaxy
Agency: R/GA / New York
Client: Samsung Electronics America Category: Craft / Use of Technology
Fatal Recognition
Agency: Cheil / Hong Kong
Client: The Hong Kong Stroke Association Category: Craft / Use of Technology
Remembrance Island
Agency: Wunderman Thompson / Toronto
Client: The Royal Canadian Legion Category: Craft / Use of Technology
Apple Fifth Avenue Reopening Campaign Installation
Agency: Apple / Cupertino
Client: Apple Category: Spatial Design / Experiential & Immersive
"My Personal Coffin"
Agency: HEIMAT / Berlin + TRO GmbH / Berlin
Client: German Federal Association of Funeral Directors Category: Spatial Design / Experiential & Immersive
The first house built by data
Agency: Ogilvy / Germany + House Financing Bank / Schwaebisch Hall
Client: House Financing Bank Schwaebisch Hall Category: Spatial Design / Experiential & Immersive
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston
Client: Santander Bank Category: Spatial Design / Experiential & Immersive
The Art of Bloom
Agency: Intertrend Communications / Long Beach, California + Daikoku Design Institute / Tokyo and Los Angeles
Client: The Art of Bloom Category: Spatial Design / Experiential & Immersive
The Frontier Within
Agency: Droga5 / New York
Client: Thorne Category: Spatial Design / Experiential & Immersive
Dragon
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Limited Category: Newspaper / Single
Spaceship
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Limited Category: Newspaper / Single
Empire States
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Limited Category: Newspaper / Single
Bra
Agency: VMLY&R Mexico / Mexico City + History Channel / A+E Networks / Mexico City
Client: History Channel / A+E Networks Category: Newspaper / Single
#MoviePosterMovie
Agency: Pereira O'Dell / San Francisco + Adobe / San Francisco + RSA Films / Los Angeles
Client: Adobe Category: User-Generated Content
Ad-within-an-ad-within-an-ad
Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York
Client: Samsung Category: Online-only Video / Pre-Roll - Single
Opening Film. Apple Event March 2019 launching Apple TV+
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Craft / Animation
Sound Images
Agency: Scholz & Friends / Berlin
Client: Berliner Philharmoniker Category: Craft / Animation
Award:
2020 Direct Marketing Merit Award
Agency:
Cheil / London + CYLNDR / London
Client:
Samsung
Title:
Samsung Folding Piccadilly
Category:
Targeted Video / Location-Specific Video
Annual ID:
OS_DI20_059M
Award:
2020 Moving Image Craft Merit Award
Agency:
VMLY&R / Prague
Client:
Post Bellum / National History Archive
Title:
Breaking The Silence
Category:
Craft - Sound Design / Campaign
Annual ID:
OS_MI20_102M
Award:
2020 Mobile Merit Award
Agency:
AKQA / São Paulo + Hefty / São Paulo + Zohar Cinema / São Paulo
Client:
Nike
Title:
Air Max Graffiti Stores
Category:
Utility / E-Commerce
Annual ID:
OS_MO20_039M
Award:
2020 Mobile Merit Award
Agency:
R/GA / Portland
Client:
Nike
Title:
Hey Google, Ask Nike
Category:
Utility / E-Commerce
Annual ID:
OS_MO20_040M
Award:
2020 Digital Craft Merit Award
Agency:
TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris
Client:
Basket Le Mag
Title:
When the game became an art
Category:
Creative Use of Data
Annual ID:
OS_DC20_038M
Award:
2020 Digital Craft Merit Award
Agency:
thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich
Client:
Edelweiss Air AG
Title:
Catch a Flight to Buenos Aires
Category:
Creative Use of Data
Annual ID:
OS_DC20_039M
Award:
2020 Digital Craft Merit Award
Agency:
MRM//McCANN / Frankfurt + McCANN / Frankfurt
Client:
German Youth Association of People with Hearing Loss
Title:
SIGNS
Category:
Creative Use of Data
Annual ID:
OS_DC20_040M
Award:
2020 Digital Craft Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Creative Use of Data
Annual ID:
OS_DC20_041M
Award:
2020 Digital Craft Merit Award
Agency:
MUH-TAY-ZIK / HOF-FER / San Francisco + RSA Films/Black Dog / Los Angeles
Client:
National Center For Missing & Exploited Children
Title:
Runaway Train 25
Category:
Creative Use of Data
Annual ID:
OS_DC20_042M
Award:
2020 Digital Craft Merit Award
Agency:
Leo Burnett / Chicago
Client:
RepresentUs
Title:
Ugly Gerry
Category:
Creative Use of Data
Annual ID:
OS_DC20_043M
Award:
2020 Digital Craft Merit Award
Agency:
72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client:
Tinder
Title:
Swipe Night
Category:
Creative Use of Data
Annual ID:
OS_DC20_044M
Award:
2020 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy / New York + HBO / New York
Client:
HBO
Title:
Backstories
Category:
Short Form Video / Campaign / Series / Episodic
Annual ID:
OS_BE20_040M
Award:
2020 Branded Entertainment Merit Award
Agency:
Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Short Form Video / Campaign / Series / Episodic
Annual ID:
OS_BE20_041M
Award:
2020 Branded Entertainment Merit Award
Agency:
McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client:
Verizon
Title:
The Team That Wouldn't Be Here
Category:
Short Form Video / Campaign / Series / Episodic
Annual ID:
OS_BE20_042M
Award:
2020 Print Merit Award
Agency:
DDB, / Paris + Marie Claire / Paris
Client:
Marie Claire
Title:
#LIBERTYEQUALITYPATERNITY
Category:
Magazine / Single
Annual ID:
OS_PT20_047M
Award:
2020 Film Merit Award
Agency:
AlmapBBDO / Sao Paulo + Volkswagen / Sao Paulo
Client:
Volkswagen
Title:
TrueVW
Category:
Online Films & Video / Pre-Roll - Campaign
Annual ID:
OS_FI20_112M
Award:
2020 Social Media Merit Award
Agency:
draftLine / Shanghai
Client:
AB InBev China
Title:
Kiss Bottle
Category:
User-Generated Content
Annual ID:
OS_SM20_059M
Award:
2020 Social Media Merit Award
Agency:
VIRTUE / Copenhagen
Client:
Carlings
Title:
The Last Statement T-shirt
Category:
User-Generated Content
Annual ID:
OS_SM20_060M
Award:
2020 Social Media Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica
Client:
Doritos
Title:
Cool Ranch
Category:
User-Generated Content
Annual ID:
OS_SM20_061M
Award:
2020 Social Media Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo + Bytedance KK / Tokyo + JAPANESE RED CROSS SOCIETY / Tokyo
Client:
JAPANESE RED CROSS SOCIETY
Title:
#BPM100 DANCE PROJECT
Category:
User-Generated Content
Annual ID:
OS_SM20_062M
Award:
2020 Social Media Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
#SpotifyWrapped
Category:
User-Generated Content
Annual ID:
OS_SM20_063M
Award:
2020 Social Media Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
The Recording Academy
Title:
Behind the Record
Category:
User-Generated Content
Annual ID:
OS_SM20_064M
Award:
2020 Moving Image Craft Merit Award
Agency:
BBDO / New York + Furlined / New York
Client:
AT&T
Title:
Train
Category:
Craft - Animation / Single
Annual ID:
OS_MI20_083M
Award:
2020 Moving Image Craft Merit Award
Agency:
Publicis Brasil / Sao Paulo - SP + Zombie Studio / Sao Paulo - SP
Client:
Bradesco
Title:
Shine Your Own Way
Category:
Craft - Animation / Single
Annual ID:
OS_MI20_084M
Award:
2020 Moving Image Craft Merit Award
Agency:
Jung von Matt/Donau / Vienna + Erste Group Bank / Vienna + Passion Animation Studios / London + Mcasso Music Production / London
Client:
Erste Group Bank AG
Title:
#HannaBumblebee
Category:
Craft - Animation / Single
Annual ID:
OS_MI20_085M
Award:
2020 Moving Image Craft Merit Award
Agency:
Panasonic Corporation / Osaka + DENTSU INC. / Tokyo + GEEK PICTURES INC. / Tokyo
Client:
Panasonic Corporation
Title:
Mr. OIL
Category:
Craft - Animation / Single
Annual ID:
OS_MI20_086M
Award:
2020 Moving Image Craft Merit Award
Agency:
Wizz / QUAD GROUP / Clichy + Brand Station / Paris + NKI / Paris
Client:
Poulehouse
Title:
Poulehouse
Category:
Craft - Animation / Single
Annual ID:
OS_MI20_087M
Award:
2020 Direct Marketing Merit Award
Agency:
Jam3 / Toronto
Client:
Adidas
Title:
adidas Operation AirDrop
Category:
Craft / Use of Technology
Annual ID:
OS_DI20_121M
Award:
2020 Direct Marketing Merit Award
Agency:
We Believers / New York
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Craft / Use of Technology
Annual ID:
OS_DI20_122M
Award:
2020 Direct Marketing Merit Award
Agency:
Ogilvy / Shanghai + ARMA Global Media Development / Shanghai + The Visual Asylum / Sydney
Client:
FocusFilm Media
Title:
Piracy Blockr
Category:
Craft / Use of Technology
Annual ID:
OS_DI20_123M
Award:
2020 Direct Marketing Merit Award
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Craft / Use of Technology
Annual ID:
OS_DI20_124M
Award:
2020 Direct Marketing Merit Award
Agency:
R/GA / New York
Client:
Samsung Electronics America
Title:
Invasion #withGalaxy
Category:
Craft / Use of Technology
Annual ID:
OS_DI20_125M
Award:
2020 Direct Marketing Merit Award
Agency:
Cheil / Hong Kong
Client:
The Hong Kong Stroke Association
Title:
Fatal Recognition
Category:
Craft / Use of Technology
Annual ID:
OS_DI20_126M
Award:
2020 Direct Marketing Merit Award
Agency:
Wunderman Thompson / Toronto
Client:
The Royal Canadian Legion
Title:
Remembrance Island
Category:
Craft / Use of Technology
Annual ID:
OS_DI20_127M
Award:
2020 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Apple Fifth Avenue Reopening Campaign Installation
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE20_173M
Award:
2020 Design Merit Award
Agency:
HEIMAT / Berlin + TRO GmbH / Berlin
Client:
German Federal Association of Funeral Directors
Title:
"My Personal Coffin"
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE20_174M
Award:
2020 Design Merit Award
Agency:
Ogilvy / Germany + House Financing Bank / Schwaebisch Hall
Client:
House Financing Bank Schwaebisch Hall
Title:
The first house built by data
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE20_175M
Award:
2020 Design Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Apollo
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE20_176M
Award:
2020 Design Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE20_177M
Award:
2020 Design Merit Award
Agency:
Intertrend Communications / Long Beach, California + Daikoku Design Institute / Tokyo and Los Angeles
Client:
The Art of Bloom
Title:
The Art of Bloom
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE20_178M
Award:
2020 Design Merit Award
Agency:
Droga5 / New York
Client:
Thorne
Title:
The Frontier Within
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE20_179M
Award:
2020 Print Merit Award
Agency:
Ogilvy Group Thailand / Bangkok
Client:
DKSH (Thailand) Limited
Title:
Dragon
Category:
Newspaper / Single
Annual ID:
OS_PT20_036M
Award:
2020 Print Merit Award
Agency:
Ogilvy Group Thailand / Bangkok
Client:
DKSH (Thailand) Limited
Title:
Spaceship
Category:
Newspaper / Single
Annual ID:
OS_PT20_037M
Award:
2020 Print Merit Award
Agency:
Ogilvy Group Thailand / Bangkok
Client:
DKSH (Thailand) Limited
Title:
Empire States
Category:
Newspaper / Single
Annual ID:
OS_PT20_038M
Award:
2020 Print Merit Award
Agency:
VMLY&R Mexico / Mexico City + History Channel / A+E Networks / Mexico City
Client:
History Channel / A+E Networks
Title:
Bra
Category:
Newspaper / Single
Annual ID:
OS_PT20_039M
Award:
2020 Print Merit Award
Agency:
Ogilvy South Africa / Cape Town
Client:
Rape Crisis
Title:
Rape Page
Category:
Newspaper / Single
Annual ID:
OS_PT20_040M
Award:
2020 Film Merit Award
Agency:
Pereira O'Dell / San Francisco + Adobe / San Francisco + RSA Films / Los Angeles
Client:
Adobe
Title:
#MoviePosterMovie
Category:
User-Generated Content
Annual ID:
OS_FI20_127M
Award:
2020 Interactive & Online Merit Award
Agency:
adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York
Client:
Samsung
Title:
Ad-within-an-ad-within-an-ad
Category:
Online-only Video / Pre-Roll - Single
Annual ID:
OS_IN20_045M
Award:
2020 Design Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client:
Apple
Title:
Opening Film. Apple Event March 2019 launching Apple TV+
Category:
Craft / Animation
Annual ID:
OS_DE20_203M
Award:
2020 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Berliner Philharmoniker
Title:
Sound Images
Category:
Craft / Animation
Annual ID:
OS_DE20_204M
