The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The four of Woolga
Agency: gürtlerbachmann Werbung GmbH / Hamburg
Client: Closed GmbH Category: Package Design / Package Design - Campaign
Happy Indians
Agency: McCann Worldgroup India / mumbai
Client: Perfeti Van Melle India PVT Limited Category: Package Design / Package Design - Campaign
'Share a Coke'
Agency: Ogilvy & Mather / Sydney
Client: Coca-Cola South Pacific / Coca-Cola Amatil Team Category: Package Design / Package Design - Campaign
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO DORITOS Category: Branded Applications / Branded applications
Touching The Stars
Agency: BBH / New York
Client: BBC Category: Branded Applications / Branded applications
Pepsi Max Top Mates
Agency: Clemenger BBDO Sydney / Sydney
Client: Pepsi Max Category: Branded Applications / Branded applications
Autodance
Agency: CP+B / Gothenburg
Client: Ubisoft Category: Branded Applications / Branded applications
MINI Maps
Agency: DDB, Paris / Paris
Client: MINI France Category: Branded Applications / Branded applications
The Paper Baron
Agency: George Patterson Y&R / Melbourne
Client: Australian Defence Force Category: Branded Applications / Branded applications
Country Life - The Great British Picnic App
Agency: Grey London / London
Client: Dairy Crest Category: Branded Applications / Branded applications
Believe-O-Magic
Agency: JWT New York / New York
Client: Macy's Category: Branded Applications / Branded applications
King of the Slope
Agency: Lowe Brindfors / Stockholm
Client: Vattenfall - Linus Almqvist/David Wolgers/Jasper Hein-Nording Category: Branded Applications / Branded applications
Corona Beach Break
Agency: Pereira & O'Dell / San Francisco
Client: Corona Category: Branded Applications / Branded applications
Google Wallet
Agency: R/GA / New York
Client: Google Wallet Category: Branded Applications / Branded applications
ARIEL BIG STAIN
Agency: Saatchi & Saatchi / Shanghai
Client: P&G Category: Branded Applications / Branded applications
Spider
Agency: The Martin Agency / Richmond
Client: Mentos Category: Branded Applications / Branded applications
Frank the Fruitcake
Agency: The Martin Agency / Richmond
Client: Walmart Category: Branded Applications / Branded applications
Astro MY Music Awards
Agency: Astro MBNS / Bukit Jalil
Client: Astro AEC Category: Promos / Reality-television Promo
Tip Jar
Agency: BBH ASIA PACIFIC / Singapore
Client: Singapore Tourism Board Category: Promos / Reality-television Promo
GT Academy
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Nissan Category: Promos / Reality-television Promo
Unbore Mornings
Agency: Akestam Holst / Stockholm
Client: Carlsberg Category: Mobile Applications/Sites / Consumer Goods
Heineken Star Player
Agency: AKQA / London
Client: Heineken Category: Mobile Applications/Sites / Consumer Goods
Pringles Crunch Band
Agency: CP+B / Gothenburg
Client: Procter & Gamble Category: Mobile Applications/Sites / Consumer Goods
Earth 2050: The Future of Energy
Agency: MediaCom / New York
Client: Shell Oil Company Category: Television / Specials or one-time screenings
Jeffs Day
Agency: TBWA\Toronto / Toronto
Client: Accessible Media Inc. Category: Television / Specials or one-time screenings
Hotwheels Loop
Agency: Ogilvy & Mather Colombia / Bogota
Client: Mattel Category: Out Of Home / Transit & Outdoor Installations - Single
"Here" balloon
Agency: Cheil Worldwide / Seoul
Client: S-Oil Category: Out Of Home / Transit & Outdoor Installations - Single
Message Clouds
Agency: Clemenger BBDO / Brisbane
Client: Energex Category: Out Of Home / Transit & Outdoor Installations - Single
The Skate Wash Denim
Agency: JWT Always Shanghai / Shanghai
Client: Meters\bonwe Category: Out Of Home / Transit & Outdoor Installations - Single
Heaven and Hell
Agency: JWT Shanghai / Shanghai
Client: Samsonite Category: Out Of Home / Transit & Outdoor Installations - Single
Bacteria Billboards
Agency: Lowe Roche / Amuse / Toronto
Client: Warner Brother Pictures Canada Category: Out Of Home / Transit & Outdoor Installations - Single
Little Marina
Agency: Mother / ny
Client: Target Category: Out Of Home / Transit & Outdoor Installations - Single
SPEEDWAY
Agency: Ogilvy / Mexico, D.F.
Client: Mattel Mexico/Hot Wheels Category: Out Of Home / Transit & Outdoor Installations - Single
Sporty Vouchers
Agency: Ogilvy Germany / Frankfurt
Client: SportScheck Category: Out Of Home / Transit & Outdoor Installations - Single
TOKYO SHAKKEI
Agency: HAKUHODO INC. / Tokyo
Client: HAKUHODO +DESIGN PROJECT Category: Package Design / Package Design - Single
Renn Lim by Renn Lim
Agency: Kinetic Singapore / Singapore
Client: Holycrap.sg Category: Package Design / Package Design - Single
Calm Tea Bags
Agency: M&C Saatchi (M) Sdn Bhd / Kuala Lumpur
Client: Boh Plantation Sdn Bhd Category: Package Design / Package Design - Single
"B," The Honey-Cachaca Stinger
Agency: Pereira & O'Dell / San Francisco
Client: B Category: Package Design / Package Design - Single
Day One
Agency: Droga5 / New York
Client: Prudential Category: Integrated Branding / Consumer Campaign
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO DORITOS Category: Integrated Branding / Consumer Campaign
The Snickers Play Hungry, But Not Literally Hungry Integrated Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Category: Integrated Branding / Consumer Campaign
Google Chrome: The Web Is What You Make of It
Agency: BBH / New York + Google Creative Lab / New York
Client: Google Category: Integrated Branding / Consumer Campaign
Best Test Drive. Ever. Period. Integrated Campaign
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI USA Category: Integrated Branding / Consumer Campaign
Break Up
Agency: Clemenger BBDO Melbourne / Melbourne
Client: National Australia Bank Category: Integrated Branding / Consumer Campaign
Small Business Gets an Official Day
Agency: CP+B / Digitas / Boulder
Client: American Express Category: Integrated Branding / Consumer Campaign
Kraft Mac and Cheese Integrated
Agency: CP+B / Boulder
Client: Kraft Category: Integrated Branding / Consumer Campaign
Future Classics
Agency: Garbergs / Stockholm
Client: Nordiska Kompaniet - NK Category: Integrated Branding / Consumer Campaign
Long Live Imagination, Project Imagin8ion
Agency: Grey / New York
Client: Canon Category: Integrated Branding / Consumer Campaign
Wall of Fame
Agency: kempertrautmann gmbh / Hamburg
Client: edding International GmbH Category: Integrated Branding / Consumer Campaign
Award:
2012 Design Merit Award
Agency:
gürtlerbachmann Werbung GmbH / Hamburg
Client:
Closed GmbH
Title:
The four of Woolga
Category:
Package Design / Package Design - Campaign
Annual ID:
12117D
Award:
2012 Design Merit Award
Agency:
McCann Worldgroup India / mumbai
Client:
Perfeti Van Melle India PVT Limited
Title:
Happy Indians
Category:
Package Design / Package Design - Campaign
Annual ID:
12118D
Award:
2012 Design Merit Award
Agency:
Ogilvy & Mather / Sydney
Client:
Coca-Cola South Pacific / Coca-Cola Amatil Team
Title:
'Share a Coke'
Category:
Package Design / Package Design - Campaign
Annual ID:
12119D
Award:
2012 Branded Entertainment Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
PEPSICO DORITOS
Title:
DIPS DESPERADO
Category:
Branded Applications / Branded applications
Annual ID:
12091E
Award:
2012 Branded Entertainment Merit Award
Agency:
BBH / New York
Client:
BBC
Title:
Touching The Stars
Category:
Branded Applications / Branded applications
Annual ID:
12092E
Award:
2012 Branded Entertainment Merit Award
Agency:
Clemenger BBDO Sydney / Sydney
Client:
Pepsi Max
Title:
Pepsi Max Top Mates
Category:
Branded Applications / Branded applications
Annual ID:
12093E
Award:
2012 Branded Entertainment Merit Award
Agency:
CP+B / Gothenburg
Client:
Ubisoft
Title:
Autodance
Category:
Branded Applications / Branded applications
Annual ID:
12094E
Award:
2012 Branded Entertainment Merit Award
Agency:
DDB, Paris / Paris
Client:
MINI France
Title:
MINI Maps
Category:
Branded Applications / Branded applications
Annual ID:
12095E
Award:
2012 Branded Entertainment Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
Australian Defence Force
Title:
The Paper Baron
Category:
Branded Applications / Branded applications
Annual ID:
12096E
Award:
2012 Branded Entertainment Merit Award
Agency:
Grey London / London
Client:
Dairy Crest
Title:
Country Life - The Great British Picnic App
Category:
Branded Applications / Branded applications
Annual ID:
12097E
Award:
2012 Branded Entertainment Merit Award
Agency:
JWT New York / New York
Client:
Macy's
Title:
Believe-O-Magic
Category:
Branded Applications / Branded applications
Annual ID:
12098E
Award:
2012 Branded Entertainment Merit Award
Agency:
Lowe Brindfors / Stockholm
Client:
Vattenfall - Linus Almqvist/David Wolgers/Jasper Hein-Nording
Title:
King of the Slope
Category:
Branded Applications / Branded applications
Annual ID:
12099E
Award:
2012 Branded Entertainment Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
Corona
Title:
Corona Beach Break
Category:
Branded Applications / Branded applications
Annual ID:
12100E
Award:
2012 Branded Entertainment Merit Award
Agency:
R/GA / New York
Client:
Google Wallet
Title:
Google Wallet
Category:
Branded Applications / Branded applications
Annual ID:
12101E
Award:
2012 Branded Entertainment Merit Award
Agency:
Saatchi & Saatchi / Shanghai
Client:
P&G
Title:
ARIEL BIG STAIN
Category:
Branded Applications / Branded applications
Annual ID:
12102E
Award:
2012 Branded Entertainment Merit Award
Agency:
The Martin Agency / Richmond
Client:
Mentos
Title:
Spider
Category:
Branded Applications / Branded applications
Annual ID:
12103E
Award:
2012 Branded Entertainment Merit Award
Agency:
The Martin Agency / Richmond
Client:
Walmart
Title:
Frank the Fruitcake
Category:
Branded Applications / Branded applications
Annual ID:
12104E
Award:
2012 Design Merit Award
Agency:
Marcel / Paris
Client:
Sequoia
Title:
Nothing to Hide
Category:
Broadcast Design / Campaign
Annual ID:
12197D
Award:
2012 Branded Entertainment Merit Award
Agency:
Astro MBNS / Bukit Jalil
Client:
Astro AEC
Title:
Astro MY Music Awards
Category:
Promos / Reality-television Promo
Annual ID:
12188E
Award:
2012 Branded Entertainment Merit Award
Agency:
BBH ASIA PACIFIC / Singapore
Client:
Singapore Tourism Board
Title:
Tip Jar
Category:
Promos / Reality-television Promo
Annual ID:
12189E
Award:
2012 Branded Entertainment Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Nissan
Title:
GT Academy
Category:
Promos / Reality-television Promo
Annual ID:
12190E
Award:
2012 Interactive Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Carlsberg
Title:
Unbore Mornings
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
12143N
Award:
2012 Interactive Merit Award
Agency:
AKQA / London
Client:
Heineken
Title:
Heineken Star Player
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
12144N
Award:
2012 Interactive Merit Award
Agency:
CP+B / Gothenburg
Client:
Procter & Gamble
Title:
Pringles Crunch Band
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
12145N
Award:
2012 Branded Entertainment Merit Award
Agency:
MediaCom / New York
Client:
Shell Oil Company
Title:
Earth 2050: The Future of Energy
Category:
Television / Specials or one-time screenings
Annual ID:
12070E
Award:
2012 Branded Entertainment Merit Award
Agency:
TBWA\Toronto / Toronto
Client:
Accessible Media Inc.
Title:
Jeffs Day
Category:
Television / Specials or one-time screenings
Annual ID:
12071E
Award:
2012 Advertising Merit Award
Agency:
Ogilvy & Mather Colombia / Bogota
Client:
Mattel
Title:
Hotwheels Loop
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
Award:
2012 Advertising Merit Award
Agency:
Cheil Worldwide / Seoul
Client:
S-Oil
Title:
"Here" balloon
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
12195A
Award:
2012 Advertising Merit Award
Agency:
Clemenger BBDO / Brisbane
Client:
Energex
Title:
Message Clouds
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
12196A
Award:
2012 Advertising Merit Award
Agency:
JWT Always Shanghai / Shanghai
Client:
Meters\bonwe
Title:
The Skate Wash Denim
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
12197A
Award:
2012 Advertising Merit Award
Agency:
JWT Shanghai / Shanghai
Client:
Samsonite
Title:
Heaven and Hell
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
12198A
Award:
2012 Advertising Merit Award
Agency:
Lowe Roche / Amuse / Toronto
Client:
Warner Brother Pictures Canada
Title:
Bacteria Billboards
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
12199A
Award:
2012 Advertising Merit Award
Agency:
Mother / ny
Client:
Target
Title:
Little Marina
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
12200A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy / Mexico, D.F.
Client:
Mattel Mexico/Hot Wheels
Title:
SPEEDWAY
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
12201A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Germany / Frankfurt
Client:
SportScheck
Title:
Sporty Vouchers
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
12202A
Award:
2012 Design Merit Award
Agency:
HAKUHODO INC. / Tokyo
Client:
HAKUHODO +DESIGN PROJECT
Title:
TOKYO SHAKKEI
Category:
Package Design / Package Design - Single
Annual ID:
12113D
Award:
2012 Design Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
Holycrap.sg
Title:
Renn Lim by Renn Lim
Category:
Package Design / Package Design - Single
Annual ID:
12114D
Award:
2012 Design Merit Award
Agency:
M&C Saatchi (M) Sdn Bhd / Kuala Lumpur
Client:
Boh Plantation Sdn Bhd
Title:
Calm Tea Bags
Category:
Package Design / Package Design - Single
Annual ID:
12115D
Award:
2012 Design Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
B
Title:
"B," The Honey-Cachaca Stinger
Category:
Package Design / Package Design - Single
Annual ID:
12116D
Award:
2012 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Prudential
Title:
Day One
Category:
Integrated Branding / Consumer Campaign
Annual ID:
Award:
2012 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
PEPSICO DORITOS
Title:
DIPS DESPERADO
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12504G
Award:
2012 Advertising Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America/Snickers
Title:
The Snickers Play Hungry, But Not Literally Hungry Integrated Campaign
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12505G
Award:
2012 Advertising Merit Award
Agency:
BBH / New York + Google Creative Lab / New York
Client:
Google
Title:
Google Chrome: The Web Is What You Make of It
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12506G
Award:
2012 Advertising Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
MINI USA
Title:
Best Test Drive. Ever. Period. Integrated Campaign
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12507G
Award:
2012 Advertising Merit Award
Agency:
Clemenger BBDO Melbourne / Melbourne
Client:
National Australia Bank
Title:
Break Up
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12508G
Award:
2012 Advertising Merit Award
Agency:
CP+B / Digitas / Boulder
Client:
American Express
Title:
Small Business Gets an Official Day
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12509G
Award:
2012 Advertising Merit Award
Agency:
CP+B / Boulder
Client:
Kraft
Title:
Kraft Mac and Cheese Integrated
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12510G
Award:
2012 Advertising Merit Award
Agency:
Garbergs / Stockholm
Client:
Nordiska Kompaniet - NK
Title:
Future Classics
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12511G
Award:
2012 Advertising Merit Award
Agency:
Grey / New York
Client:
Canon
Title:
Long Live Imagination, Project Imagin8ion
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12512G
Award:
2012 Advertising Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
edding International GmbH
Title:
Wall of Fame
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12513G
