The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo Category: Brand Partnerships
McDrip
Agency: NORD DDB / Helsinki + Food Folk Suomi / McDonald's Finland / Helsinki + Vain Fashion Group / Helsinki
Client: Food Folk Suomi / McDonald's Finland Category: Brand Partnerships
Netflix's Heart Beats TunTum
Agency: Wunderman Thompson / São Paulo + Netflix
Client: Netflix Category: Brand Partnerships
Tide x Marvel Teaser or Tide Ad?
Agency: Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Brand Partnerships
Museum of Wonky English
Agency: UltraSuperNew / Tokyo + Duolingo
Client: Duolingo Category: Spatial Design / Experiential & Immersive
Sound Tour
Agency: Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client: Spotify Japan Category: Spatial Design / Experiential & Immersive
The Batting Lab
Agency: McCann / New York
Client: SAS Category: Spatial Design / Experiential & Immersive
The Living Portrait of NYC
Agency: Ogilvy / New York + RadicalMedia / New York
Client: Citizens Bank Category: Spatial Design / Experiential & Immersive
NRA Children's Museum
Agency: Ogilvy / Chicago + Change the Ref + NO6 + Hungry Man
Client: Change the Ref Category: Spatial Design / Experiential & Immersive
Tear the Paper Ceiling
Agency: Ogilvy / New York + Cut+Run / New York + Los York / New York + Found Objects / New York
Client: The Ad Council (in partnership with Opportunity@Work) Category: Spatial Design / Experiential & Immersive
Life, on Purpose
Agency: Cossette / Toronto + Arthouse agency / Toronto + Nimiopere / Toronto + Twenty Twenty Agency / London
Client: Indigo Category: Writing / Series
Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD
Client: The Coca-Cola Company / Coca-Cola Category: Writing / Series
Stump Cam
Agency: Ogilvy Gurgaon / India
Client: Coca-Cola India Pvt. Ltd. Category: Short Form Video / Series / Episodic
Responsible St. Patrick's Day
Agency: Ogilvy / Chicago
Client: Jameson Whiskey Category: Broadcast / Series
Loving Touch
Agency: Publicis One Touch / Hamburg
Client: Beiersdorf AG/ NIVEA Category: Innovation & Transformation / Innovation in IP & Product Design
Palate Care Dispenser
Agency: Wunderman Thompson / Bogotá
Client: Operation Smile Colombia Category: Innovation & Transformation / Innovation in IP & Product Design
Sole Music
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: Anghami Category: Innovation & Transformation / Innovation in IP & Product Design
Digital Ink Pen
Agency: COLORPIK INC / New York
Client: COLORPIK Category: Innovation & Transformation / Innovation in IP & Product Design
The New House of Communication
Agency: büro uebele visuelle kommunikation / Stuttgart + SERVICEPLAN GERMANY / Munich
Client: Serviceplan Group Category: Typography / Typeface Design
Think About the Brain
Agency: NORD ID/DDB / Stockholm + Bloom Type Foundry / Stockholm
Client: The Swedish Brain Foundation Category: Typography / Typeface Design
Toxic Influence
Agency: Ogilvy UK / London
Client: Dove Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Interview Warmup
Agency: Google + Google Creative Lab
Client: Google Category: UX / UI / Interface Design
24 Hours of Care
Agency: McCann Canada / Toronto + Performance Art / Toronto
Client: Petro-Canada CareMakers Category: UX / UI / Interface Design
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney
Client: The Government of Tuvalu Category: Green Pencil
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market Category: Green Pencil
The Refugee Jatoba
Agency: Africa / São Paulo + Articulation of Indigenous Peoples of Brazil - APIB + Hungry Man / São Paulo + Pindorama Filmes / São Paulo
Client: APIB Category: Green Pencil
Amazon Alive - The real time deforestation counter
Agency: Africa / São Paulo + Natura + Pródigo Filmes
Client: Natura Category: Green Pencil
Solar Beehive
Agency: INNOCEAN / Seoul + Hanwha / Seoul + PLANIT PRODUCTION / Seoul
Client: Hanwha Category: Innovation & Transformation / Innovation in Design
Palate Care Dispenser
Agency: Wunderman Thompson / Bogotá
Client: Operation Smile Colombia Category: Innovation & Transformation / Innovation in Design
Sole Music
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: Anghami Category: Innovation & Transformation / Innovation in Design
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Innovation & Transformation / Innovation in Design
Black Characters
Agency: FCB Brasil / São Paulo + FCB Studio / São Paulo
Client: Raça Magazine Category: Social Media
A British Original
Agency: Uncommon Creative Studio / London + MG OMD / London
Client: British Airways Category: Craft / Writing
Escape: FUCK / PAIN / HELL
Agency: Ogilvy Germany
Client: German Rail Category: Online & Mobile Video / Online-only Video - Series
[Life Subtitled]
Agency: Ogilvy / Chicago + Sarofsky / Chicago
Client: Chicago International Film Festival Category: Craft / Writing
Wednesday hates marketing
Agency: Netflix / Los Angeles + Trailer Park / Los Angeles + Art Machine / Los Angeles + Hustle / Los Angeles
Client: Netflix Category: Craft / Writing
Buy My Cancer
Agency: Ogilvy Poland / Warsaw
Client: Alivia Cancer Foundation Category: Innovation & Transformation / Innovation in Health & Wellness
Dot Pad
Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul
Client: Dot Incorporation Category: Innovation & Transformation / Innovation in Health & Wellness
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Innovation & Transformation / Innovation in Health & Wellness
Sole Music
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: Anghami Category: Innovation & Transformation / Innovation in Health & Wellness
See My Skin
Agency: Edelman / New York
Client: Vaseline Category: Innovation & Transformation / Innovation in Health & Wellness
Project Convey
Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London
Client: Cox Communications Category: Innovation & Transformation / Innovation in Health & Wellness
Together We Rise
Agency: TBWA\Singapore + Sixtoes.TV / Singapore + Shooting Gallery Asia / Singapore + T.H.E Dance Company Ltd / Singapore
Client: Singapore Tourism Board Category: Original Music / Score - Short Form
Yours To Take
Agency: Wieden+Kennedy / São Paulo + Anheuser-Busch (Budweiser) / New York + Iconoclast / São Paulo + Squeak E. Clean Studios
Client: AB InBev / Budweiser Category: Original Music / Score - Short Form
The Troll
Agency: Vapor Music / Toronto + Rethink
Client: IKEA Category: Original Music / Score - Short Form
Remember The Why
Agency: Human + Johannes Leonardo / New York + Final Cut / New York + Love Song / Los Angeles
Client: Adidas Category: Original Music / Score - Short Form
Audetorium: Visual Mission Statement
Agency: Woodward Original / Detroit + AUDETORIUM + WRKSHP / Detroit
Client: Audetorium Category: Original Music / Score - Short Form
Stump Cam
Agency: Ogilvy Gurgaon / India
Client: Coca-Cola India Pvt. Ltd. Category: Brand Partnerships